Whenever you think of professional video production, a polished studio with controlled lighting, soundproof walls, and a neatly arranged set often comes to mind. At BVS Film Productions, we know the value of that environment—but we also know that some of your most compelling videos can come from outside the studio, in “unexpected spaces” that breathe life into your brand’s story.
Whether you’re telling a brand story, producing a testimonial, or showing off a product in action, stepping out of the studio can deliver fresh energy, authenticity, and visual interest. Here’s how to make it work—and why it matters.
Why break out of the studio?
Shooting on location brings several benefits that a studio simply can’t replicate. First, it adds authenticity. When people see your team working in your actual workspace, or your product in its real environment, it resonates more deeply. Experts call this “on-location filming,” which allows a brand’s environment to become part of the story. (leducentertainment.com)
Second, unexpected spaces provide visual variety. Think about dynamic backgrounds, natural movement, real light, little imperfections—they all combine to make your video feel lived-in, rather than “set up.” One article on outdoor filming notes that filming outside allows for dynamic backgrounds “from moving clouds and shifting sunlight to background activity that evolves in real-time.” (Fullframe Creative Agency)
Third, from a marketing point of view, location shoots can reinforce your brand’s identity and values in a more immersive way—especially for BVS Film Productions, which works with clients looking for meaningful results, not just pretty footage.
How to pick the right unexpected space
Start with your story. Ask: What space naturally supports the narrative we’re telling? If you’re filming a manufacturing client, maybe a plant floor; if a tech firm, maybe their innovation lab. The environment should add meaning.
Scout and plan ahead. Even though you’re embracing spontaneity, preparation still counts. Visit the space ahead of time, test light, check noise levels, power availability and access. As one outdoor-filming guide notes, “Explore the location… study the risk assessment… check what facilities will be available at the location.”
Consider logistics. Unexpected spaces often aren’t built for production: power outlets may be far, ambient noise might be high, weather (if outdoors) might be unpredictable. Build contingency time and equipment into the plan.
Key techniques for success outside the studio
Master natural and mixed lighting. In a studio you control everything; on location you don’t. Avoid shooting directly into bright sunlight (it can cause harsh shadows or lens flares) and be ready with reflectors or portable LED panels. One practical guide states: “You don’t want to shoot facing the sun… although an overcast day is best.” (Gearshift Studios)
Nail the audio. Background noise is one of the biggest challenges when you leave the studio: wind, traffic, machinery. Use directional microphones, wind-shields, record a clean ambient track for later use in post.
Use the space instead of fighting it. The advantage of location is the texture it offers. Use natural movement (people walking by, light changing) for atmosphere. Let depth of field pull a subject out from an interesting background.
Be nimble and adaptable. Outside production demands flexibility. A light shift, a gust of wind, or a busy exterior can force a quick change. One outdoor-shooting piece stresses that “staying flexible: adaptability is key in outdoor filming.” (Creative Haven)
Plan for power and data. If your unexpected space lacks studio infrastructure, pack extra batteries, portable drives, and ensure you’ve got power backup or quiet corner to record.
Which types of videos benefit most from unexpected spaces?
Brand story videos where the environment supports your identity (e.g., warehouse, workshop).
Testimonials and client-case videos filmed at the client’s site—makes the story visual, not just verbal.
Product-in-action shoots, where the product is shown in its real context, interacting with its environment.
Corporate culture videos, showing your team in the real workspace adds authenticity.
Of course, you’ll still use studio shoots when you need full control (e.g., a product demo with heavy motion graphics). But mixing studio + location often gives the best of both worlds.
Why this matters for BVS Film Productions clients
At BVS Film Productions, you’re not just looking for pretty visuals—you want videos that drive results. Shooting in unexpected spaces aligns with that mission by making your video more relatable, memorable, and emotionally engaging. When a viewer sees real places, everyday interactions, natural light—it helps build trust. And trust is a major driver in video performance and conversion.
By embracing unexpected spaces, BVS Film Productions can help your brand stand out. Whether you’re filming at a bustling manufacturing floor, a rooftop deck in the city, or an outdoor pitch meeting—each location can become part of your story, not just the backdrop.
Let’s Bring Your Vision to Light
Are you ready to ensure your video content is up to the mark? With top industry professionals at BVS film productions, we’re here to help you create content that reaches your target audience, improves brand image, and boosts your brand’s reputation.
👉 Contact us today to step up your video content!
📧 Email: info@bvsfilmproductions.com
📞 Phone: 440-653-9911
🌐 Visit: https://www.bvsfilmproductions.com/
Let’s make your content stand out and impactful!